The quality of our ingredients is as important to us as the finished product, and we take great care to make sure that our paint is as eco-friendly as possible. We know that our customers share the same ethos as us and want to make an informed decision about what to buy.
100% VEGAN
No animal testing
At BLOOM, none of our ingredients are tested on animals at any stage of the process. Neither is the finished product, making it 100% cruelty-free. It’s as simple as that.
No animal ingredients
None of our paint contains any animal-based ingredients at all. We use only plant-based materials to create a VOC-free, antibacterial, healthy paint that’s completely safe for children and pets. Oh, and it looks fantastic too.
Not all paints are Vegan
Many paints (particularly eco-paints) include casein, the primary protein found in milk, which acts as a binding agent and helps encourage paint to dry.
Others may contain shellac, a resin secreted by insects, or ox gall, a bovine product used as a wetting agent in watercolours.
